
This upbeat tune on taking care to prevent fires from starting accompanied Sparky in his PSAs. Sparky had his own jingle in the 1960s.Īs Sparky grew in popularity and awareness with audiences in the 1960s, he was given his own jingle.

This makes him 476 years old in dog years!Ģ. Sparky celebrated his 68th birthday on March 18, 2019. In the following year, Sparky was introduced as the NFPA’s official spokesdog and mascot for the campaign. Why a Dalmatian? This is the dog traditionally associated with fire service. The NFPA agreed to be the sponsor and chose a Dalmatian to be the character. That was the year the Ad Council decided they wanted to do a national fire prevention campaign. When did Sparky make his debut? Steve Dornbusch, former senior product manager and creative director at the NFPA, says it all began in 1950. What else don’t we know about Sparky? Let’s take a look at a few fun Sparky facts! As the NFPA’s official spokesdog, Sparky is beloved by children and adults and incredibly active in neighborhoods and communities across the United States. He’s here to help educate kids and their parents on fire prevention and public safety. Sparky the Fire Dog, the official mascot for the National Fire Protection Association (NFPA), is a Dalmatian on a mission. While Smokey’s primary focus is on wildfire prevention, he has a great pup pal sidekick in Sparky the Fire Dog. At 75-years-old, Smokey is one of the nation’s most recognizable bears, and famous for having the longest running PSA initiative in U.S.

Which characters first come to mind when you think of fire prevention mascots? There’s the Ad Council’s wildfire icon Smokey Bear.
