Jowett states that reinforcement of stereotypes exists within the show for male characters as well. The next three chapters are broken into the male stereotypes: Tough men, New Men and Dead Boys. Jowetts book's first 3 chapters are entitled: Girl Power, Good Girls and Bad Girls, in which Jowett dissects the stereotypes within the female characters that, she argues, are reinforced by the show. Jowett identifies the show as being “post-feminist”, while arguing that it fails to challenge gender stereotypes in meaningful ways. In this paper, published by Wesleyan University Press, Jowett, senior lecturer in American Studies at The University of Northampton and Buffy fan, states that ‘Buffy may be “Barbie with a kung-fu grip”, but she is still Barbie’ (p. 197). Lorna Jowett, 2005: Sex and The Slayer: A Gender Studies Primer for the Buffy Fan.Examples of explored themes Gender studies Jes Battis, who authored Blood Relations in Buffy and Angel, has stated that study of the Buffyverse "invokes an uneasy combination of enthusiasm and ire", and meets "a certain amount of disdain from within the halls of the academy". The response to this scholarly attention has had its critics. The Third International Slayage Conference on the Whedonverses was held June 5–8, 2008 at Henderson State University in Arkadelphia, Arkansas. it really is, apart from being a pop-culture phenomenon, something that is deeply layered textually episode by episode." We think very carefully about what we're trying to say emotionally, politically, and even philosophically while we're writing it. Buffy, on the other hand is, I hope, not idiotic. If it's successful or made a dent in culture, then it is worthy of study to find out why. I think it's always important for academics to study popular culture, even if the thing they are studying is idiotic.
The creator of Buffy, Joss Whedon, has responded to the scholarly reaction to his series: "I think it's great that the academic community has taken an interest in the show. Increasingly, Angel is being analyzed alongside its predecessor, e.g.
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"College courses across the globe are devoted to the show, and secondary schools in Australia and New Zealand also provide Buffy classes." The topic can even be undertaken as part of a Master's degree in Cult Film & TV at Brunel University, London. There have also been a number of international conferences on the topic. Fighting the Forces: What's at Stake in Buffy the Vampire Slayer was published in 2002, and since then many more Buffy books have been published by academic book publishers. Since January 2001, Slayage: The Online Journal of Buffy Studies has published essays on the topic quarterly, and it continues to do so. The original run of Buffy (1997–2003) eventually led to the publication of a number of books and hundreds of articles examining the themes of the show from a wide range of disciplinary perspectives including sociology, psychology, philosophy, theology, and women's studies.
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